Author: oxper1

When an in-house team of recruiters invests their time and efforts to set up the elaborate recruitment marketing process to drive inbound recruitment, other critical HR duties like on boarding,... Read More

Though any good applicant tracking system (ATS) will be capable of basic segmentation, turning this raw data into actionable intelligence requires the expertise of a recruitment marketing agency to provide... Read More

According to a marketing automation specialist, email automation is one of the most successful digital marketing strategies even today which is why it is crucial to improve an organization's email... Read More

Just like with inbound marketing, prospects are segmented into buyer personas- a fictionalized representation of your ideal buyers which marketers can use to more effectively target their content- the very... Read More

Never avoid or ignore the primary concerns of your prospective buyers. To get on the other side of challenges, you need to tackle them head on first. But if a... Read More

For every B2B marketing agency, setting up a lead scoring marketing automation tool requires a slew of guesses and assumptions on what attributes indicate a lead is positively or negatively... Read More