Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. This involves publishing great content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements. The major social media platforms at the moment are Facebook, Instagram, Twitter, Pinterest, Linked In, YouTube, & Snapchat. There is also a range of social media management tools that help businesses to get the most out of the social media platforms listed above. For example, Buffer is a platform of social media management tools, which can help you achieve success with your social media marketing. Regardless of whether you need to assemble a brand or develop your business, we need to help you succeed.