Diamond Jewellery Business With Arab Business Consultant

Basma Chaieri's journey from a seasoned travel executive to a thriving entrepreneur is nothing short of inspiring. After dedicating 15 years to the travel industry, she decided to challenge herself by venturing into a completely different domain—diamond jewelry. With her savings of Dh400,000, she bravely launched "Etika Jewels," determined to carve her path in the competitive world of jewelry business. Despite facing initial hardships in the first 18 months, Basma's resilience and determination eventually paid off. Within a year, her business soared to remarkable heights, generating revenue in the seven digits. For Basma, the thrill of building something from scratch fueled her passion, leading her into the realm of lab-grown diamonds and gemstone jewelry. Immersing herself in the study of gemmology and diamonds, she successfully transitioned her business online, marking her triumph in the industry. Basma's success story serves as a testament to the power of perseverance, passion, and the courage to pursue one's dreams.