Driving Revenue and CXM: A Conversation with Dalia Mansour from Sprinklr

Dalia Mansour, Head of Marketing ANZ, ASEAN, and MEA at Sprinklr, shares her journey in B2B marketing, customer experience management (CXM), and revenue integration. She offers her perspectives on aligning marketing with revenue goals, driving innovation, and leadership.

It’s great to have you on this interview series, Dalia. Could you tell us about yourself and your marketing leadership journey?

Thank you so much for having me! I’ve spent over a decade in marketing, primarily focused on B2B marketing in the software and tech industry. My journey started in the Middle East and Africa regions, and I’ve since expanded to also managing ANZ & ASEAN regions. My passion lies in connecting the dots between marketing strategies and tangible business results, and I have had the opportunity to work across different sectors, with a particular focus on customer experience management (CXM). My role at Sprinklr has allowed me to lead initiatives that help brands unify their CX and leverage cutting-edge technologies like AI.