Steps to create an effective social media strategy. Learn how to define goals, analyze audience, choose metrics & plan for success. To prove your existence you have to define yourself correctly and create a social identity which can give recognition to your work or organization. Social media has broken all the physical distance- time boundaries. It’s important to be social than doing social. For marking presence, lead generation, productivity, income, promotions, and other benefits it offers at very less cost. With the constantly emerging tools, it’s easy to fall on the trap of thinking through a tactical prism.

Steps to create an effective social media strategy. Learn how to define goals, analyze audience, choose metrics & plan for success. To prove your existence you have to define yourself correctly and create a social identity which can give recognition to your work or organization. Social media has broken all the physical distance- time boundaries. It’s important to be social than doing social. For marking presence, lead generation, productivity, income, promotions, and other benefits it offers at very less cost. With the constantly emerging tools, it’s easy to fall on the trap of thinking through a tactical prism.