Instagram Ads Cost in 2025: What’s Changed and How to Achieve the Best ROI
Instagram Ads cost in 2025 has undergone some changes as the platform continues to introduce new features and ad formats. Understanding these changes is crucial for brands looking to leverage Instagram for advertising. In this piece, we’ll explore how cost-per-click (CPC) and cost-per-impression (CPM) have shifted in response to algorithm updates and user engagement trends. Additionally, we’ll share the best practices for advertisers to adapt their strategies and achieve the best possible ROI, ensuring that every marketing dollar spent on Instagram counts.