R Sriram, former associate editor – ET, joins Adfactors PR

R. Sriram, former associate editor and resident editor – West of The Economic Times, has joined Adfactors PR as a director in the 'Strategic Communications Group' (SCG). He will be based out of Mumbai.

The SCG provides C-Suite counsel for a wide range of corporate situations. The mandates of this group are characterised by high stakes, urgency and uncertainty.