Social Media Marketing (SMM) has become the crucial element of online brand promotion. It encompasses both organic (unpaid) and paid activities, including creating and sharing content, engaging with followers, running advertisements, and analyzing performance metrics on platforms such as Facebook, Instagram, Twitter, LinkedIn, and others. Social media marketing is a dynamic and interactive approach that leverages the popularity and user engagement on social media platforms for marketing purposes. IN an era where online presence is paramount, a strategic and active social media presence is fundamental for brand visibility, growth, and long-term success.