The role of a web analytics consultant

Having a Web Analytics Expert for your business is crucial in today’s digital landscape. These professionals bring invaluable expertise that can significantly impact your online success. Research shows that companies that invest in web analytics consulting often experience substantial improvements in their digital performance. A study by McKinsey found that businesses using data-driven insights to inform their decision-making processes are 23 times more likely to acquire customers and six times more likely to retain them. This highlights the transformative potential of having a Web Analytics Consultant on board.