TRAI meets bankers to iron out issues over new pesky SMS regulations

"The Telecom Regulatory Authority of India (Trai) met with bankers on Tuesday to iron out the issues with regards to compliance with its norms on curbing the menace of unsolicited messages, sources aware of the development said.
Few banks were having issues with the template. Banks are working to fine-tune their systems so that there are standardised systems of sending SMSs, said a source.
Last week, Trai had published a list of entities who failed to implement new SMS regulations to curb the menace of unsolicited commercial messages. Among them were names such as state-owned insurance behemoth Life Insurance Corporation, country’s largest lender State Bank of India, HDFC Bank, ICICI Bank, and a few others."

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