Thinking about your café, you might think that a great brand is built on excellent coffee, but many successful cafes also know that it’s about the atomosphere that makes people return to them repeatedly. Well-known as the sort of thing that often hides in plain sight, cafe branding isn’t just a logo or a color palette; it’s the feeling you have when you’re in the space. A well designed branded environment is the difference between a place people visit, and a place where they stay and return.
In this blog, we’ll walk you through the elements that can transform an ordinary cafe into a story. Crafted well, the result is an image or mood that is completely yours. Here at NAI Signs, we build branding that’s felt by your customers as the first place to relax in, and we focus on bringing those building blocks into existence.