The Role of Content Marketing in Local SEO Content advertising and Local SEO are like two peas in a pod. They complement each other and work in tandem to raise a business's online presence. Content advertising includes creating and dispensing valuable, relevant, and steady content to attract and retain a without a doubt described target market. Local SEO optimization is the method of improving an enterprise's online visibility for neighborhood searches. Content also plays an important role in SEO. For more information, visit the website today!!