India has quietly become one of the fastest-growing investor nations in the world. Just a few years ago, stock market investing felt like something only the wealthy or financially savvy did. Today, your neighbor, your college friend, your local shopkeeper — many of them have a Demat account.
The numbers back this up. India now has over 15 crore registered Demat accounts. That is a staggering number. And it keeps growing every single month.
Now, if you are a business in the financial space — a broker, a fintech app, an insurance company, or an investment advisor — this investor boom is a massive opportunity. But the real question is: how do you actually reach these investors?